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Redefining Digital Advertising: The Rise of Contextual Over Behavioral Targeting
In the ever-evolving digital advertising landscape, the focus is shifting from traditional cookie-based targeting to more privacy-centric...
Michael Burns
Dec 14, 20233 min read
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Embracing the New Era of Privacy-First Advertising with Contextual Targeting
At Mavern Media, we recognize the pivotal role Apple has played in championing consumer data privacy, a movement that gained significant...
Michael Burns
Dec 12, 20232 min read
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AI-Powered Contextual Advertising: Navigating the Post-Cookie Era
In the dynamic world of digital marketing, the decline of third-party cookies has catalyzed a significant shift towards more...
Michael Burns
Dec 6, 20232 min read
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Supercharging Digital Engagement: Mastering Retail Media and Data Curation
As the digital advertising world braces for significant changes, retail media is rapidly gaining momentum, becoming a pivotal force in...
Michael Burns
Dec 4, 20232 min read
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Up Next for Digital Marketing: Embracing AI and Contextual Strategies
The digital advertising landscape is undergoing a seismic shift with the decline of third-party cookies, propelling brands towards more...
Michael Burns
Nov 27, 20232 min read
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Navigating the New Era of Digital Marketing: Embracing Contextual Advertising
In today's digital marketing landscape, a seismic shift is occurring. As consumers become increasingly vigilant about their data privacy...
Michael Burns
Nov 22, 20232 min read
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Mastering CTV Advertising: Unlocking the Future of Targeted Marketing
In the ever-evolving landscape of digital media, Connected TV (CTV) has emerged as a game-changer, revolutionizing how we consume content...
Michael Burns
Nov 15, 20232 min read
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Revolutionizing Digital Advertising: Thriving in a Cookieless Era
In the dynamic world of digital advertising, the increasing focus on data privacy globally is reshaping the way brands interact with...
Michael Burns
Nov 13, 20232 min read
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The Guards of Brand Integrity: The Evolution of Contextual Advertising in a Privacy-First World
In today's digital marketing theater, the concept of safeguarding a brand's digital presence has taken center stage. This narrative is...
Michael Burns
Nov 9, 20233 min read
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Mastering the Art of Precision: The Rise of Contextual Advertising in a Cookie-less World
In the digital bazaar where every brand is vying for a moment of consumer attention, the journey from a casual browser to a loyal...
Michael Burns
Nov 7, 20232 min read
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Shifting Landscapes: Navigating the Transition from Walled Gardens to the Open Web
In the evolving landscape of digital marketing, the dichotomy between the open web and walled gardens has become a pivotal point of...
Michael Burns
Nov 3, 20232 min read
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The Implications of Cookie Deprecation in the Programmatic World
In the ever-evolving landscape of digital marketing, the impending deprecation of third-party cookies stands as a pivotal moment,...
Michael Burns
Nov 2, 20234 min read
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Contexutal Targeting meets AI with SignalTap
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