Navigating the New Realities of CTV Targeting

It’s no secret that sports dominate culture. Whether you’re courtside, tailgating, streaming highlights on your phone, or debating the...

The digital advertising industry is undergoing a structural shift. Between the erosion of third party identifiers, the rise of...

If you’ve been in this business long enough, you know the drill. Dotcom bust. Great Recession. COVID. Now: economic slowdown, tariff...

CTV isn’t just eating into traditional TV’s market share, it’s redefining what “TV advertising” actually means. Today’s best-performing...

For years, brands have defaulted to pouring spend into walled gardens—platforms like Google, Meta, and Amazon—because of their scale and...

Retail Media Networks (RMNs) have become an essential part of digital advertising, providing brands with access to high-intent audiences...

In the world of programmatic advertising and Connected TV (CTV), the term “premium inventory” is often used—but the reality is, not all...

Unlocking the Full Potential of AI-Driven Contextual Targeting Programmatic advertising has become an intricate ecosystem, and the days...

March Madness isn’t just a major moment in sports, it’s a prime opportunity for advertisers looking to capture high-intent audiences at...

The digital advertising landscape continues to grow, but with it comes increased risk of ad fraud, brand safety breaches, and exposure to...

Super Bowl advertising has long been the pinnacle of brand exposure, with companies shelling out $8 million for just 30 seconds of...

For years, the industry has been bracing for the disappearance of third-party cookies, yet here we are in late 2024, and Google is still...

The way advertisers reach their audiences is changing fast. Traditional methods, which relied heavily on tracking personal data, are...

Browsers are the gateway to the internet. For advertisers and publishers, they are also the frontline for data collection, targeting, and...

Q1 is stacked with opportunities to connect with audiences during some of the year’s biggest cultural moments. From the Super Bowl to...

The advertising landscape is shifting faster than ever, and 2025 promises to bring both challenges and opportunities. For brands to...

Curation has moved from a strategic advantage to an industry necessity. As we head into 2025, its importance in the programmatic and...

For years, the ad tech industry has been bracing itself for the phase-out of third-party cookies. Despite repeated delays from Google,...

We know things are beyond busy as we wrap up the year, but I want to take a moment to talk about something that’s quickly becoming a...