For years, digital advertising relied on user IDs (cookies, device IDs, hashed emails) to find and follow audiences. But as those...

For years, ad networks promised “premium inventory” and “hand-selected placements.” It sounded great—until buyers realized there was...

At Digiday DPS, the chatter wasn’t about privacy or Core Web Vitals, it was about AI Overviews. Search engines are increasingly serving...

Everywhere you turn in ad tech, someone’s launching a new AI tool promising smarter targeting, faster optimization, or better ROI. It...

Retail media is rewriting the rules of digital advertising. By the end of 2025, nearly 90% of digital display ads will be bought...

The ad tech space is full of big promises and shiny terminology. Words like “omnichannel,” “identity resolution,” and “precision...

How Mavern and SignalTap make relevance and clean supply work together The signal that moves people isn’t a profile, it’s the moment....

Q4 is when everything tightens...budgets, timelines, and the margin for error. And if you’re planning to win the holidays, your CTV...

How Curation, Clean Supply, and Feedback Loops Are Resetting the CTV Market Why This Matters Now CTV is finally delivering the scale,...

Creative has historically lagged behind in programmatic strategy. While media buying has become increasingly automated and...

Let’s be clear. Programmatic has never been short on tools. But the real unlock isn’t just better tech, it’s better signal. And in CTV,...

Programmatic is getting smarter, but it’s also getting noisier. More inventory, more players, more layers. That’s led to a paradox:...

Responsive and mid flight. SignalTap optimizes while campaigns run, not after

If you’re still optimizing campaigns like it’s 2022, you're probably behind. The way people move through the open web has fundamentally...

1. Shaken by supply, staged by strategy CTV spend is surging—brands are migrating en masse—but CPMs are dipping. Digiday reports rates...

Programmatic has matured past the point of just chasing impressions. Today, success hinges on understanding what really drives action—and...

Q3 Tentpole Season is Here

The way people watch TV has changed. It's no longer just about prime time. It’s about your  time—streamed, paused, binged, or...

Why Radical Transparency Is Reshaping Programmatic Curation We’re deep into the curation boom. Everyone has a PMP strategy. Everyone...

Most contextual targeting still clings to keywords. But our brains don’t work that way, and neither should your media strategy. At...