Q4 is when everything tightens...budgets, timelines, and the margin for error. And if you’re planning to win the holidays, your CTV...

How Curation, Clean Supply, and Feedback Loops Are Resetting the CTV Market Why This Matters Now CTV is finally delivering the scale,...

Creative has historically lagged behind in programmatic strategy. While media buying has become increasingly automated and...

Let’s be clear. Programmatic has never been short on tools. But the real unlock isn’t just better tech, it’s better signal. And in CTV,...

Programmatic is getting smarter, but it’s also getting noisier. More inventory, more players, more layers. That’s led to a paradox:...

Responsive and mid flight. SignalTap optimizes while campaigns run, not after

If you’re still optimizing campaigns like it’s 2022, you're probably behind. The way people move through the open web has fundamentally...

1. Shaken by supply, staged by strategy CTV spend is surging—brands are migrating en masse—but CPMs are dipping. Digiday reports rates...

Programmatic has matured past the point of just chasing impressions. Today, success hinges on understanding what really drives action—and...

Q3 Tentpole Season is Here

The way people watch TV has changed. It's no longer just about prime time. It’s about your  time—streamed, paused, binged, or...

Why Radical Transparency Is Reshaping Programmatic Curation We’re deep into the curation boom. Everyone has a PMP strategy. Everyone...

Most contextual targeting still clings to keywords. But our brains don’t work that way, and neither should your media strategy. At...

If you’re still relying on the DSP to fix performance problems, you’re playing defense. Every day, programmatic teams waste time chasing...

Navigating the New Realities of CTV Targeting

It’s no secret that sports dominate culture. Whether you’re courtside, tailgating, streaming highlights on your phone, or debating the...

The digital advertising industry is undergoing a structural shift. Between the erosion of third party identifiers, the rise of...

If you’ve been in this business long enough, you know the drill. Dotcom bust. Great Recession. COVID. Now: economic slowdown, tariff...

CTV isn’t just eating into traditional TV’s market share, it’s redefining what “TV advertising” actually means. Today’s best-performing...

For years, brands have defaulted to pouring spend into walled gardens—platforms like Google, Meta, and Amazon—because of their scale and...