Michael Burns
It's Back to School: Core Focus Areas for 2024
As the new academic year approaches, the excitement and anticipation among students and their families are palpable. This period is not...
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Blogs & Articles
Michael Burns
- Aug 8
- 3 min
Unlocking the Power of Context in the Digital Landscape
In today's highly competitive digital world, the key to a brand's success is capturing and maintaining consumer attention. It's not just...
50
Michael Burns
- Jul 27
- 2 min
Navigating the New Age of Digital Advertising: Privacy and Precision at the Forefront
The world of digital advertising is undergoing a seismic shift, driven by a relentless commitment to consumer privacy. Regulatory...
20
Michael Burns
- Jul 23
- 3 min
Third-Party Cookies Stay in Chrome
A major shift in digital advertising strategy has been announced: third-party cookies will continue to be used in Chrome. This decision...
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Michael Burns
- Jul 8
- 3 min
Unlocking Olympic Advertising for All: A New Era for Programmatic Buyers
In a groundbreaking move, NBCU and Warner Bros. Discovery (WBD) are opening up their Olympic and Paralympic Games advertising inventory...
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Michael Burns
- Jun 28
- 3 min
The Rise of Multi-Agent Large Language Models (LLMs) in Programmatic Curation
As the digital advertising landscape evolves, the demand for more sophisticated tools to manage and optimize campaigns is greater than...
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Michael Burns
- Jun 19
- 3 min
Embracing AI in AdTech
The adtech industry is buzzing with the latest advancements in AI, promising to reshape how campaigns are curated, optimized, and...
60
Michael Burns
- Jun 6
- 3 min
Is Sell-Side Curation The Future, And What Is It?
As we approach the inevitable end of third-party cookies, the advertising technology landscape is undergoing a significant...
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Michael Burns
- May 10
- 3 min
Leveraging Custom Marketplace PMPs for U.S. Holiday Campaigns: A Strategic Guide by Mavern Media
What's shaking everyone? Lots to cover in this new post so lets get to it! In the ever-evolving landscape of digital advertising (it...
250
Michael Burns
- Apr 26
- 2 min
Google Delays Cutting Off Third-Party Cookies: What It Means and Why It Matters
Introduction to Google’s Latest Delay Once again, Google has pushed back its plan to stop using third-party cookies in its Chrome...
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Michael Burns
- Apr 22
- 2 min
The Dawn of Digital Streaming: Revolutionizing TV Consumption
Welcome to the transformative world of television consumption, where digital streaming platforms have dramatically reshaped how content...
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Michael Burns
- Apr 3
- 2 min
Embracing Change & The Future of Ads with Privacy Sandbox
During my time in the digital marketing arena, I've often viewed Google’s expansive ad business as somewhat of an imposing force over the...
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Michael Burns
- Mar 23
- 2 min
Peacock & The Olympics Take Flight: NBCUniversal's Game-Changing Move in Programmatic Advertising
This summer, NBCUniversal is making waves in the advertising industry with an innovative approach to ad placements on its streaming...
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Michael Burns
- Mar 18
- 3 min
Programmatic & March Madness 2024: Insights and Actions
First, ask yourself what team will take it all - then call and make that bet (joking of course, maybe). In all seriousness, as March...
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Michael Burns
- Mar 12
- 2 min
Embracing the New Era of Data-Driven Marketing: Navigating The Change
As we stand on the threshold of 2024, the digital marketing sphere is on the cusp of a transformative era, where data's role in shaping...
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Michael Burns
- Mar 4
- 2 min
Navigating the Waters of Digital Advertising: A Guide to Brand Safety in the Age of Misinformation
In the fast-paced world of digital advertising, the spread of artificial intelligence (AI)-generated misinformation, especially during...
60
Michael Burns
- Feb 23
- 2 min
Goodbye Cookies, Hello Privacy: The Future of Smarter, Safer Ads
The Big Change in Online Ads: What's Next Without Those Cookies? Imagine the internet as a giant mall, where until now, shops could...
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Michael Burns
- Feb 17
- 3 min
The Cookie Apocalypse: Mastering the Art of Privacy-Friendly Marketing
In the evolving digital advertising landscape, the phase-out of third-party cookies is urging marketers and media buyers to pivot towards...
50
Michael Burns
- Feb 13
- 2 min
Navigating the Cookieless Future: The Power of Curated Deals
With Google's recent decision to eliminate cookies, the digital ad industry is at a crossroads. Cookies have long been the linchpin of...
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Michael Burns
- Feb 7
- 2 min
The Future is Now: Navigating the Rise of CTV Advertising in a Cookie-less 2024
In the fast-evolving landscape of digital advertising, Connected TV (CTV) emerges as a beacon of innovation and effectiveness. With the...
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