Incrementality in Programmatic and CTV Advertising: What It Is, How to Measure, and How to Boost It
In digital advertising, incrementality helps advertisers understand whether their campaigns are driving new conversions—or if those...
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Michael Burns
Oct 145 min read
How to Segment Audiences for Effective Programmatic Advertising
In the world of programmatic advertising, accurate audience identification and precise segmentation are key to driving successful...
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Kyle Kuchera
Oct 73 min read
Contextual Programmatic: Key Benefits and Trends for 2024 and Beyond
As we approach the end of 2024 and look to 2025, contextual advertising is rapidly becoming a key strategy for brands to engage audiences...
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Michael Burns
Sep 285 min read
Maximizing Q4: Winning Strategies for Programmatic and CTV Success
As we head into the final stretch of 2024, the digital advertising landscape is primed for an exciting—and competitive—close to the year....
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Michael Burns
Sep 236 min read
Introducing SignalTap: Mavern Media's Pioneering Advance in AI-Powered Contextual Targeting
We at Mavern Media are excited to announce the launch of SignalTap , our groundbreaking AI-powered contextual targeting tool designed to...
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Michael Burns
Sep 183 min read
The Next Era: Privacy, Context, and Smarter Strategies
Digital advertising is changing fast, and the main driver is consumer privacy. With new laws like GDPR and CCPA, plus changes in...
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Michael Burns
Aug 244 min read
It's Back to School: Core Focus Areas for 2024
As the new academic year approaches, the excitement and anticipation among students and their families are palpable. This period is not...
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Michael Burns
Aug 83 min read
Unlocking the Power of Context in the Digital Landscape
In today's highly competitive digital world, the key to a brand's success is capturing and maintaining consumer attention. It's not just...
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Michael Burns
Jul 272 min read
Navigating the New Age of Digital Advertising: Privacy and Precision at the Forefront
The world of digital advertising is undergoing a seismic shift, driven by a relentless commitment to consumer privacy. Regulatory...
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Michael Burns
Jul 233 min read
Third-Party Cookies Stay in Chrome
A major shift in digital advertising strategy has been announced: third-party cookies will continue to be used in Chrome. This decision...
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Michael Burns
Jul 83 min read
Unlocking Olympic Advertising for All: A New Era for Programmatic Buyers
In a groundbreaking move, NBCU and Warner Bros. Discovery (WBD) are opening up their Olympic and Paralympic Games advertising inventory...
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Michael Burns
Jun 283 min read
The Rise of Multi-Agent Large Language Models (LLMs) in Programmatic Curation
As the digital advertising landscape evolves, the demand for more sophisticated tools to manage and optimize campaigns is greater than...
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Michael Burns
Jun 193 min read
Embracing AI in AdTech
The adtech industry is buzzing with the latest advancements in AI, promising to reshape how campaigns are curated, optimized, and...
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Michael Burns
Jun 63 min read
Is Sell-Side Curation The Future, And What Is It?
As we approach the inevitable end of third-party cookies, the advertising technology landscape is undergoing a significant...
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Michael Burns
May 103 min read
Leveraging Custom Marketplace PMPs for U.S. Holiday Campaigns: A Strategic Guide by Mavern Media
What's shaking everyone? Lots to cover in this new post so lets get to it! In the ever-evolving landscape of digital advertising (it...
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Michael Burns
Apr 262 min read
Google Delays Cutting Off Third-Party Cookies: What It Means and Why It Matters
Introduction to Google’s Latest Delay Once again, Google has pushed back its plan to stop using third-party cookies in its Chrome...
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Michael Burns
Apr 222 min read
The Dawn of Digital Streaming: Revolutionizing TV Consumption
Welcome to the transformative world of television consumption, where digital streaming platforms have dramatically reshaped how content...
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Michael Burns
Apr 32 min read
Embracing Change & The Future of Ads with Privacy Sandbox
During my time in the digital marketing arena, I've often viewed Google’s expansive ad business as somewhat of an imposing force over the...
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Michael Burns
Mar 232 min read
Peacock & The Olympics Take Flight: NBCUniversal's Game-Changing Move in Programmatic Advertising
This summer, NBCUniversal is making waves in the advertising industry with an innovative approach to ad placements on its streaming...
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Michael Burns
Mar 183 min read
Programmatic & March Madness 2024: Insights and Actions
First, ask yourself what team will take it all - then call and make that bet (joking of course, maybe). In all seriousness, as March...
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Contexutal Targeting meets AI with SignalTap
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