Super Bowl advertising has long been the pinnacle of brand exposure, with companies shelling out $8 million for just 30 seconds of...

For years, the industry has been bracing for the disappearance of third-party cookies, yet here we are in late 2024, and Google is still...

The way advertisers reach their audiences is changing fast. Traditional methods, which relied heavily on tracking personal data, are...

Browsers are the gateway to the internet. For advertisers and publishers, they are also the frontline for data collection, targeting, and...

Q1 is stacked with opportunities to connect with audiences during some of the year’s biggest cultural moments. From the Super Bowl to...

The advertising landscape is shifting faster than ever, and 2025 promises to bring both challenges and opportunities. For brands to...

Curation has moved from a strategic advantage to an industry necessity. As we head into 2025, its importance in the programmatic and...

For years, the ad tech industry has been bracing itself for the phase-out of third-party cookies. Despite repeated delays from Google,...

We know things are beyond busy as we wrap up the year, but I want to take a moment to talk about something that’s quickly becoming a...

If you’re paying attention to the shifts in digital advertising right now, it’s clear we’re entering a new era—one that prioritizes...

In today’s fast-paced advertising ecosystem, independent agencies (often referred to as "Indys") face both immense pressure and unique...

Let’s be real—“curation” has become the darling buzzword of the programmatic world, and for good reason. Beyond the hype, it’s reshaping...

In the dynamic landscape of digital advertising, the evolution from traditional contextual targeting to advanced semantic profiling has...

1. Begin Campaigns Early As holiday shopping starts earlier each year, having campaigns live ahead of peak shopping days is crucial....

As the advertising industry moves toward a post-cookie era, programmatic and Connected TV (CTV) strategies are evolving rapidly. Two...

In digital advertising, incrementality helps advertisers understand whether their campaigns are driving new conversions—or if those...

In the world of programmatic advertising, accurate audience identification and precise segmentation are key to driving successful...

As we approach the end of 2024 and look to 2025, contextual advertising is rapidly becoming a key strategy for brands to engage audiences...

As we head into the final stretch of 2024, the digital advertising landscape is primed for an exciting—and competitive—close to the year....

We at Mavern Media are excited to announce the launch of SignalTap , our groundbreaking AI-powered contextual targeting tool designed to...