For years, the ad tech industry has been bracing itself for the phase-out of third-party cookies. Despite repeated delays from Google,...

We know things are beyond busy as we wrap up the year, but I want to take a moment to talk about something that’s quickly becoming a...

If you’re paying attention to the shifts in digital advertising right now, it’s clear we’re entering a new era—one that prioritizes...

In today’s fast-paced advertising ecosystem, independent agencies (often referred to as "Indys") face both immense pressure and unique...

Let’s be real—“curation” has become the darling buzzword of the programmatic world, and for good reason. Beyond the hype, it’s reshaping...

In the dynamic landscape of digital advertising, the evolution from traditional contextual targeting to advanced semantic profiling has...

1. Begin Campaigns Early As holiday shopping starts earlier each year, having campaigns live ahead of peak shopping days is crucial....

As the advertising industry moves toward a post-cookie era, programmatic and Connected TV (CTV) strategies are evolving rapidly. Two...

In digital advertising, incrementality helps advertisers understand whether their campaigns are driving new conversions—or if those...

In the world of programmatic advertising, accurate audience identification and precise segmentation are key to driving successful...

As we approach the end of 2024 and look to 2025, contextual advertising is rapidly becoming a key strategy for brands to engage audiences...

As we head into the final stretch of 2024, the digital advertising landscape is primed for an exciting—and competitive—close to the year....

We at Mavern Media are excited to announce the launch of SignalTap , our groundbreaking AI-powered contextual targeting tool designed to...

Digital advertising is changing fast, and the main driver is consumer privacy. With new laws like GDPR and CCPA, plus changes in...

As the new academic year approaches, the excitement and anticipation among students and their families are palpable. This period is not...

In today's highly competitive digital world, the key to a brand's success is capturing and maintaining consumer attention. It's not just...

The world of digital advertising is undergoing a seismic shift, driven by a relentless commitment to consumer privacy. Regulatory...

A major shift in digital advertising strategy has been announced: third-party cookies will continue to be used in Chrome. This decision...

In a groundbreaking move, NBCU and Warner Bros. Discovery (WBD) are opening up their Olympic and Paralympic Games advertising inventory...

As the digital advertising landscape evolves, the demand for more sophisticated tools to manage and optimize campaigns is greater than...