Programmatic Curation Explained
While open exchanges offer a vast inventory, curated marketplaces focus on quality, ensuring that each ad placement is valuable and relevant.
Quality Over Quantity
Curated marketplaces employ stringent measures to minimize ad fraud, ensuring that your ad spend is used effectively.
Reduced Ad Fraud
Ads in curated environments are more likely to engage users due to their relevance and placement quality.
Higher Engagement
With targeted placements and optimized delivery paths, curated marketplaces deliver a higher return on investment compared to open exchange inventory.
Better ROI
Why Curated Marketplaces ?
How it works
DEFINE TARGET AUDIENCE
Combining unique data sets with inventory to create tailored advertising opportunities.
SET PARAMETERS AND GOALS
Handpicking premium inventory that aligns with specific campaign goals.
ANALYZE DATA
Delivering curated deals through private marketplaces (PMPs) available via any DSP.
SELECT INVENTORY
Delivering curated deals through private marketplaces (PMPs) available via any DSP.
DELIVER DEALS
Delivering curated deals through private marketplaces (PMPs) available via any DSP.
DYNAMICALLY OPTIMIZE
Delivering curated deals through private marketplaces (PMPs) available via any DSP.
Curated marketplaces use detailed data analysis to target precise audiences, ensuring ads reach the most relevant users. Ads are also placed in environments that align with the campaign’s context, boosting engagement and conversion rates.
Superior Relevance
Centralizes media buying to reduce complexity and improve efficiency, while optimizing ad delivery through the most effective pathways.
Operational Efficiency
Provides audience targeting without using PII, ensuring privacy compliance and building a trusted ecosystem by upholding high data privacy and security standards
Privacy Compliance
Advanced fraud detection ensures secure transactions by preventing invalid traffic and deceptive practices, enhancing the trustworthiness and effectiveness of your ad campaigns.